Whether you are a large company or a small business, at some point you will have to make the decision to outsource some of your marketing work. As we all know, effective marketing is the lifeblood of any business, perhaps even more important than sales.
Choosing the Digital marketing Agency Dubai UAE is probably one of the most important decisions you will have to make in the entire field of marketing decisions. Your marketing agency will be working with you for the long term (there is no “quick fix” in marketing!), and that relationship will have a big impact on your success.
There are many sources you can turn to for advice on choosing the right Digital marketing Agency Dubai UAE. But one thing is for sure: don’t get a few bids and award the contract to the lowest bidder!
Most experts agree that the Digital marketing Agency Dubai UAE is probably the outside party that will get to know your business best. Your marketing agency is your extended arm, so to speak; it is your most valuable weapon. So how should you choose an agency?
There are several ways to do this:
- Get a short list of good agencies, either through referrals or reports.
- Request a portfolio to get an idea of the agency’s past work.
- Request a proposal and consider how you will approach this initial task.
- Conduct a pitch
There are several ways to understand a marketing agency’s costs. You need to understand their processes. I would like to point out that these methods can be found in many places. However, as an insider, I can tell you that when it comes to selecting a marketing agency, there is one very important element that eclipses all others.
The whole secret lies in one simple word: PEOPLE.
You need to know who the people are on the team that will be working for you. You need to know what their skills and specialties are. You need to know how they work, what their processes and procedures are. You need to know how long they have been with the agency.
Most importantly, you need to know if you like them. This may sound pretty silly in our modern, hard-nosed business world. But you should know that talking to your marketing agency is probably the one activity you’ll do most often. Talk to them about your vision. Talk to them about your new products, about your launch plans, about your competitors, about your ideas, about their ideas, about deadlines, about costs…. You will probably talk more with your marketing agency alone than with all your other employees combined. Imagine spending all that time with someone you can’t stand the sight of.
The second most important point in the decision is TRUST. In some way, you need to build trust with your marketing agency. You are going to reveal a lot about your business to her. She needs to know that so she can be an effective partner in promoting your business. You need to trust them. And they need to trust you.
I believe these two points are the most important in any client-agency relationship. They have to like each other and trust each other. All the other things can be worked out. Really.
In the next few posts, we’ll explore some of the more mundane methods of selecting a Digital marketing Agency Dubai UAE. This will include, of course, a checklist, how to call a pitch, and so on. In the meantime, you should be fine with this. Choose someone you like, who has a good reputation and is trustworthy.