Technology and Innovation: Strategies to Turn Recovery into Growth (Oracle)

Digitization, technology and business process optimization are keywords for a post-pandemic productive future. But what is the path to be traced? What are the strategic moves for recovery with the help of innovation? 

The pandemic has created a great disruption in our lives: it has highlighted the need for increasingly digital companies. It has accelerated a modernization process that in normal times would have taken at least another 4-5 years, with IoT and 5G.

For Italy, it is time to ask a fundamental question about its situation and its growth permeated by technological innovation.

“We are still in a situation of serious economic difficulty and uncertainty, which we will not be able to overcome until the health crisis is over”, explains prof. Carlo Cottarelli, in his speech at the online event “Big Moves for Recovery. Strategic moves for recovery”, organized by Oracle with the patronage of ANDAF (National Association of Administration and Finance Executives).

Interviewed by the journalist Sky Mariangela Pira who moderated the meeting, the Director of the Observatory on Italian public accounts of the Cattolica in Milan, points out that “The Recovery Plan could be an opportunity to give impetus to sectors such as technology and sustainability, including resources destined for green initiatives, digital investments and the enhancement of innovation tools”, but that “to make Italy a place that attracts investments more than other countries, obstacles must be removed“.

Which? “The level of bureaucracy, the level of taxation, the slowness of justice“, objectives that all governments fill their mouths with but that no one has yet managed to achieve.

Building the future model today

A keyword of this pandemic era is resilience. “The companies that in the last year have maintained and strengthened their ability to connect and collaborate with the entire value chain, from end customers to suppliers”, comments Alessandro Evangelisti, Mid-Market ERPM Leader of Oracle Italiacontinua Evangelisti “are also those who have shown greater resilience”.

But being resilient is not enough; companies and organizations are moving more and more, also thinking of relaunching.

For Evangelisti, the technological element is essential “because it enables the enhancement of corporate data, that is the transformation of the same into information useful for decisions, and the creation of applications and services, but it is not the only one”. In fact, to move from reaction to action and stimulate growth, “financial capacity, managerial capacity and strategic vision are essential to plan the steps for growth and a clear knowledge of the potential of the company and the market to grasp the opportunities and react decisively to changes in the scenario “.

First mover and winners

An example of a company that has transformed the challenges faced by the pandemic into opportunities thanks to the innovation of management and financial processes is EdiliziAcrobatica, the first in Italy to bring construction work on ropes: a new way of conceiving maintenance and management. Building envelopes, based on periodic and constant interventions, carried out without installing scaffolding or using platforms, thanks to the work of specialized personnel.

“We continued to grow in double digits also in 2020, bringing our customers the added value of a maintenance model that is unique of its kind: also on this, we are building an internationalization path that is taking us to France and also focuses on other countries. Europeans,” said Tino Seminara, Head of Corporate Strategy and Business Development. “The digitization of the processes that we have undertaken with the support of Oracle concerns administration, finance and control but also purchasing, warehouse management and CRM: it is essential to standardize procedures, standardize management and give us the agility to operate in multiple countries. , which is what we intend to do to continue growing”.

At the Oracle event, Ferrovie Dello Stato, a central role in the transport infrastructure, presented its recipe for resilience and survival. “The pandemic has led us to rethink the core business, in all its aspects, to respond to the need for safety and protection of the people who travel with us and to make this a starting point to transform our approach also in the future, thinking about what mobility will be like after the emergency” explained Roberto Mannozzi, Central Director of Administration, Finance, Budget, Control of Railways. The company’s growth also passes through green innovation and circular economy projects, such as the hydrogen bus project discarded from the production of the Terni steel mills, or again, the 36 km of smart roads activated on the occasion of Cortina 2021, among the first experiments of this type in Europe.

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