Top Benefits of White Background Product Photography

The success of an online store depends on how well the products are listed there. And when it comes to product listings, one thing you need to keep in mind is the photograph you provide. A good quality photograph always gives an excellent first impression and that is what measures the success of an online store.

According to a study, 50% or more shoppers think product photographs are more important than product listing. However, this is not astonishing at all, seeing that the photographs are the only way your customers are getting a view of your product.

So, you must always take care of the product images you provide and one way of doing it is by shooting your products on a white background.

Products on white photography not only attract the attention of the onlookers but also are great for so many reasons. Let’s find out what are the benefits of white background product photography.

Your Product gets the Highlight

To maintain your store consistency, you need to choose one background color. Among all other colors choosing a white background is best because it makes different colored and styled products look great.

Also, a white background offers the minimum distraction, and the entire attention of the viewers is on your products.

Use on Every Channel

If you use white as the background, the product pictures you click can be used on different channels including eCommerce ads.

For example, Google Shopping campaigns allow only white, gray, or other light colors as backgrounds. So, if you are on a budget, you will do good if you choose white background product photography. That way, the same pictures can be used on different platforms.

Easier to Edit

Editing is an essential part of product photo listing. After you shoot your products, you need to edit them as well and then only you get a picture that you can put up on your e-commerce website.

Among all the other colors, white is the easiest to edit. So, even if you do not have the budget to hire a professional editor, you can do it yourself with a beginner’s knowledge of editing.

These are the advantages of choosing a white background to shoot your products. Now let’s see what basic equipment you’ll need.

Basic Equipment for White background Product Photography

Some essential must-have tools for white background product photography include:

White Background

First, you need to create a plain white background. For that, you can utilize a white wall, poster board, or full backdrop.

If you are a complete newbie, you can use a white poster board. But stick to white. Make sure it’s not off-white or cream in color.

And if you choose a white wall, make sure it doesn’t have any textures on it and is smooth.

Shooting Table

You’ll need a table, chair, or any completely flat surface on which you’ll keep your products and shoot. If you are using natural light make sure the stool you use can be placed in front of the window.


Lights are extremely important for product photography and if you are not using natural light, the bulbs will be your primary light source.

100-watt daylight bulbs should do well for white background product photography.


A tripod helps maintain your photos consistent in terms of distance, lighting, and angle. Thus you can shoot blur-free images for your products. A quality tripod must have the following elements:

  • Orientation adjustability
  • Height adjustability
  • Stability
  • Built-in spirit level

Apart from these, you obviously need a camera to shoot the photos. However, nowadays, there are many smartphones with quality cameras that you can use to photograph your products.

These are the tips, tricks, and tools that you can utilize for products on white photography. A white background always makes your products pop and that is the main reason to use white as a background for your product photos. So, choose white and watch your product photos get highlighted and loved by viewers.

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